HKMDC (FHKI Group 14) has successfully held an Industry Gathering in Shenzhen on 23 Aug, with the theme “Soft power defines the future of your business”. Senior trainer and adviser, Mr Samuel Lau, discussed the reasons why company needs soft power and the methods to maintain constant development under the current business environment. The event was well attended, and the participants were keen to discover the success stories of other enterprises and the approaches they used.